Health stores at heart of new healthy kids campaign 

Health Stores across the UK and Ireland are at the centre of a new collaboration between the ‘Wholefood Chef’ Oliver McCabe and Viridian Nutrition aimed at equipping kids “with a lifetime of good health”.

The Calling All Kid Warriors initiative, starting this month, sees Viridian partnering with McCabe to teach and encourage positive eating habits for the next generation by getting kids back in the kitchen, learning about food, cooking for themselves and building their confidence.

The campaign involves the launch of new inspiring cookbook Kids’ Kitchen Takeover, written by the prominent chef and health food personality. A national cookery tour and book signing events will be rolled out across health stores, coupled with large-scale press coverage and significant promotion across social channels. 

With a ‘food first’ emphasis to nutrition, the campaign will also educate families on how food supplements can address nutritional shortfalls and be used to create nutrient packed meals. The campaign shines a light on health stores, recognising them as a valuable community resource, and how they can bring families and future generations together to live healthier, happier lives.

Key features of the initiative include:

  • Kids’ Kitchen Takeover cookbook sold exclusively through independent health retailers
  • Cookery tour and demonstrations instore
  • Free goody bags for children attending 
  • Impactful and informative POS materials to attract customers
  • Digital and social media resources

Oliver McCabe said: “I’m thrilled to be working with Viridian on this important campaign. Kids’ nourishment and wellbeing, along with ensuring easy access to wholesome quality ingredients for all, is one of my passions. I truly believe health stores have a central part to play in driving change.” A nutritional therapist, McCabe has worked in the independent health and wellness sector for over 20 years and previously authored the bestselling cookbook The Fuel Food Cookbook.  

As well as going on a UK and Ireland tour, he will be appearing in the press to encourage children to start a health and happiness revolution in their homes, eat a wide variety of fresh foods and move away from processed foods by enjoying the wholesome recipes contained in Kids’ Kitchen Takeover. 

Cheryl Thallon, founder and managing director of Viridian, said: “Health Food Stores are at the heart of our communities, right there on our local high streets with a wealth of knowledge and are accessible.  By providing resources, information, and partnering with chefs such as Oliver, we can in time slowly help create change by getting the message out there to help children and young adults learn more about lifestyle, eating habits, and how the food choices they make can affect their own lives and their future.”  

Stores interested in getting involved can contact their Viridian Territory Manager or email:

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