Live from Daventry! Mastermind Forum offers retailers top tips on running in-store events 

In-store events can be a great to way engage with customers, boost sales and establish your store as community education hub. Good planning, smart marketing and a compelling theme will all help make your event a success on the day. 

Last month’s Health Stores UK Mastermind Forum offered great tips and advice from Cheryl Thallon, whose Sheaf Street Health Store has run a whole ranges of events, from Fairtrade fashion shows to children’s healthy cookery demos, as well as many health and nutrition themed events. There were valuable contributions too from Committee members and other retailers, who shared insights into their own events.

The session concluded with an inspiring livestreamed in-store event from Sheaf Street,  featuring a trio of brilliant speakers talking around the theme of nutritional and physical wellbeing during menopause, and a lively Q&A. 

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