Diversified Communications has announced that next year’s Natural & Organic Products Expo (NOPEX) will move to a new Monday/Tuesday slot in response to changing market dynamics.
The show also gets a new strapline – ‘The definitive event for planet positive brands and retailers’ – as part of an evolution of its positioning, which includes a debut in 2025 for the Artisan Food and Drink Expo area (part of the Natural Food Expo).
For the past 28 years NOPEX has been a Sunday/Monday staple. However, in response to “the evolving landscape of trade shows and retail trends” the organiser decided it would transition to a Monday-Tuesday format on May 12th and 13th, 2025. Diversified says the move aims to align the show with major industry trade shows that operate during the working week and cater to the shifting consumer behaviours that have made Sundays one of the strongest trading days.
Georgina Baker, who takes up the helm as event director, said: “While Sunday has remained a vibrant day at the show, it has become evident that the core business activities are predominantly conducted on Mondays.
“WHILE SUNDAY HAS REMAINED A VIBRANT DAY AT THE SHOW, IT HAS BECOME EVIDENT THAT THE CORE BUSINESS ACTIVITIES ARE PREDOMINANTLY CONDUCTED ON MONDAYS”
“Following feedback from a large majority of our exhibitors and visitors, shifting the expo to a Monday-Tuesday means we can ensure that the event remains relevant and impactful for many more years to come.”
The new Artisan Food and Drink Expo aims to offer a dedicated platform for brands that champion provenance, high-quality ingredients, and unique curation. This specialised area within the expo will provide retailers, buyers and foodservice professionals with the opportunity to discover and source exceptional products that resonate with their customers.
Baker added: “After witnessing the participation of countless exceptional brands at The Natural Food Expo over the years, we recognised the perfect moment to introduce The Artisan Food and Drink Expo as a distinct showcase within the event. This dedicated space will elevate the profile of artisanal producers and allow buyers to explore a diverse range of distinctive food and drink offerings.”
