How to Open & Run a Successful Health Store by Cheryl Thallon (Digital Download)

Described as being written “as a love letter to the valiant army of health food store owners and their staff, and to those who want to join their ranks”, this practical guide offers 200+ pages packed with powerful take-homes for new and established independent health stores to help generate footfall and boost turnover.

Across 13 chapters, this retailing manual examines the historic and current marketplace for health products, then explores the legalities of giving advice, how to make staff training ‘stick’, which window displays can increase sales, tried-and-tested promotions, step-by-step event planning, how to increase footfall and boost average customer spend, when marketing money is well-spent, plus real-life testimonials from successful retailers. It also signposts to further resources including HR templates, training providers and trade associations.